Sunreef Yachts staged an entertainment-packed out of doors launch ceremony for the Sunreef Lounge in Shanghai, with the brand new location on the Sunch Yacht Membership in Pudong marking a big milestone within the model’s world growth. The occasion additionally celebrated the model’s deepening presence within the Chinese language market and its ambition to construct a dynamic, nationwide community of luxurious way of life hubs throughout Asia.
Francis Lapp, who based Sunreef Yachts in Poland in 2002, attended the opening of the Sunreef Lounge along with his household. China-born Nina Lee Boudoul, Sunreef’s Asia-Pacific Director, was additionally amongst senior workers on the riverside occasion, which featured a dance troupe on stage. The ceremony additionally welcomed thought leaders and figures from the worldwide yachting and luxurious way of life sectors, reflecting Sunreef’s rising function in Asia’s high-net-worth group.
The Sunreef Lounge in Shanghai marks the luxurious catamaran builder’s second main new location in China, the place late final 12 months Lapp additionally attended the opening of the Sunreef Eco Membership on the Citychamp Dartong Yacht Membership in Fuzhou, nearly 500 miles south of Shanghai. Collectively, these two golf equipment show Sunreef’s long-term technique to attach with purchasers throughout China by means of immersive luxurious hubs devoted to premium yachting tradition and sustainability.
The brand new Lounge in Shanghai is the most recent instance of Sunreef’s rising presence in Asia, in addition to its ongoing dedication to innovation and craftsmanship in luxurious yachting. Strategic partnerships had been additionally introduced on the occasion, together with collaborations with Shunchi Yacht Membership, a prestigious 5A-rated membership in Shanghai and ESD Acoustic, a world chief in high-end sound programs. These alliances goal to raise the native yachting way of life and onboard experiences.
“Greater than only a showroom, the Sunreef Lounge is a platform designed to foster significant connections and form the way forward for luxurious yachting in China,” the shipyard said. “It serves as a gathering level for purchasers, companions and lovers desirous to discover the model’s newest improvements and sustainable options in an immersive, refined setting.” Symbolising this group spirit, a brand new “ILoveSunreef” Shanghai landmark was unveiled through the occasion by Francis Lapp and Shi Feng, CEO of Shunchi Yacht Membership.
Sunreef has two shipyards within the northern Polish metropolis of Gdansk and final 12 months staged the official opening of its UAE manufacturing facility in Ras Al Khaimah, which is at the moment centered on producing the brand new line of Ultima powercats.
The Ultima 55, the road’s first mannequin, had its world premiere at this 12 months’s Dubai Worldwide Boat Present in March and the brand new Sunreef Lounge in Shanghai will embrace a give attention to the favored new collection. The Lounge can also be positioned as a showcase for Sunreef’s eco-innovation, focusing on a brand new era of homeowners who search high-performance yachts constructed with sustainability in thoughts.
“The Lounge will spotlight Sunreef’s cutting-edge designs together with the Sunreef Ultima line – a revolutionary idea mixing velocity, consolation and sustainability,” Sunreef added. On the shut of the occasion, visitors acquired the brand-new ESD Bluetooth tabletop speaker – a logo of Sunreef’s mixture of maritime magnificence and refined dwelling.
“With a give attention to eco-conscious yachting, the Sunreef Lounge displays the shipyard’s ambition to encourage a brand new era of homeowners who search each efficiency and duty. By merging its distinctive imaginative and prescient of luxurious with native tradition and sustainable values, Sunreef Yachts is setting the course for a daring and provoking future in Asia.”
With Shanghai and Fuzhou as beginning factors, Sunreef plans to proceed increasing throughout China, establishing a community of unique lounges designed to encourage, educate and join future yacht homeowners, collaborators and lovers in a curated, high-luxury surroundings.
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