HX (Hurtigruten Expeditions) Unveils New Fleet Model Colors as A part of Evolutionary Rebrand
HX (Hurtigruten Expeditions), the world’s oldest expedition cruise firm, at the moment introduced the introduction of its new fleet livery colors in its model colors of ‘Indigo Blue’ and ‘sand’, marking a key milestone within the continued evolution of its standalone model.
This new chapter follows the preliminary HX model launch in December 2023 and indicators the ultimate phases of a transformative rebranding journey as HX formally separated final month from its Norwegian heritage sister model of Hurtigruten. The brand new colors goal to replicate the corporate’s forward-thinking imaginative and prescient and continued dedication to offering unparalleled and accountable expedition experiences for its visitors.
The brand new livery color palette takes inspiration from marine wildlife with colours corresponding to ‘pearl, sand and Arctic white.’ The enduring purple and black colors beforehand utilized by the Hurtigruten Group have lengthy been related to the heritage sister model of Hurtigruten, which is able to proceed to make use of these colours and can stay unchanged. This new visible identification for HX introduces a definite and fashionable look and ensures that visitors gained’t get confused in locations like Norway the place the 2 manufacturers will nonetheless co-exist.
HX has already launched a sequence of modifications, together with a revamped web site, new indigo blue jacket for visitors, and a complete overhaul of branded supplies – all rigorously designed to replicate the corporate’s wealthy historical past whereas embracing a daring new future all targeted on sustainability, science and experience going again to our first sailings in 1896.
“That is the following essential step within the HX model evolution” mentioned Gebhard Rainer, CEO of HX “The rebrand of our fleet isn’t just about aesthetics, it’s about creating an expertise that resonates with our visitors on each degree. Our new fleet colors are a mirrored image of who we’re at the moment and the place we’re heading, whereas additionally sustaining a respectful distinction from our heritage model, which is able to proceed to proudly symbolize its personal legacy in purple and black.”
This new fleet rollout is simply one of many many steps the corporate has taken because the model launch in late 2023. The rebranding journey, which included in depth buyer and market suggestions, has been thoughtfully executed to make sure continuity of the corporate’s core values whereas embracing development, innovation, and differentiation within the market.
With the evolution now getting into its last stage, HX stays steadfast in its dedication to delivering unparalleled expedition experiences each within the polar areas and in heat water locations such because the Galapagos, now with a refreshed identification that visitors will rapidly come to recognise and recognize.
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