Royal Caribbean simply filed a collection of weird emblems, and one seems to be for a brand new restaurant.
Based on the US Patent and Trademark Workplace, the cruise line submitted a brand new trademark for a Korean restaurant.
Though trademark functions are obscure, they offer a basic indication of what the phrase or phrase is meant for.
For instance, the registration may point out a brand new eating idea, modifications to the client loyalty program, or basic cruise ship companies.
On this case, SEOULMATE™ is a “trademark registration [that’s] supposed to cowl the classes of restaurant companies; Korean restaurant companies.”
One other chance is the trademark is meant for one in every of Royal Caribbean Worldwide’s sister manufacturers, reminiscent of Superstar Cruises or Silversea.
To be very clear, Royal Caribbean Worldwide has not made a proper announcement about this. Relatively, this text is solely speculating on future additions to the fleet primarily based on the trademark submitting.
Different attention-grabbing trademark filings
Along with SEOULMATE™, Royal Caribbean filed a trademark for FRESH PRESS™. The registration is meant to cowl the classes of restaurant companies, particularly restaurant companies that includes smoothies and juices.
This idea seems to align with the road’s present Vitality Café, which means that Royal Caribbean may rebrand (or add to) its wholesome eating choices.
It additionally appears that Royal Caribbean is considering creating extra interactive experiences, like what they did with Admiral Superior in Icon of the Seas’ Surfside neighborhood.
The CAPTAIN COOL™ trademark submitting “is meant to cowl the classes of arranging, organizing, conducting, and internet hosting social leisure occasions; Internet hosting and conducting social leisure occasions, particularly, household sport reveals, for others; Leisure companies within the nature of internet hosting social leisure occasions; Internet hosting social leisure occasions, particularly, household pleasant occasions or video games; Conducting dwell leisure within the nature of video games that includes a steadiness beam, ball toss, 3-legged race, treasure hunt, and immersive story time.”
One other trademark factors to what the family-friendly occasions or video games might be referred to as: COOLYMPICS™.
Based on the US Patent and Trademark Workplace, the submitting is “supposed to cowl the classes of arranging, organizing, conducting, and internet hosting social leisure occasions; Internet hosting and conducting social leisure occasions, particularly, household sport reveals, for others; Leisure companies within the nature of internet hosting social leisure occasions; Internet hosting social leisure occasions, particularly, household pleasant occasions or video games; Conducting dwell leisure within the nature of video games that includes a steadiness beam, ball toss, 3-legged race, treasure hunt, and immersive story time.”
As with SEOULMATE™, Royal Caribbean has not made any bulletins in regards to the new filings and what they might imply for its ships.
It isn’t unusual for the cruise line to file emblems in batches, simply in case they need to use the names later down the street.
In lots of circumstances, they could file a number of emblems and find yourself solely utilizing one.
For instance, final yr, Royal Caribbean filed two emblems for ideas regarding the “rental of seashore chairs, towels, umbrellas, and cabanas for leisure use”:
Final Household CabanaUltimate Celebration Cabana
As of Dec. 2025, solely the Final Household Cabana has been absolutely conceptualized. The cruise line’s largest cabana can be completely obtainable on the Royal Seashore Membership Paradise Island.
Nevertheless, that does not imply that they will not finally use the title “Final Celebration Cabana” elsewhere — maybe at Excellent Day Mexico or the Royal Seashore Membership Cozumel? It is too quickly to inform!
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