In celebration of environmental advocacy and sea turtle conservation, Royal Caribbean Group and the World Wildlife Fund (WWF) have partnered to launch a brand new consciousness marketing campaign.
Shell Week will run from June 8 (World Oceans Day) by means of June 16 (World Sea Turtle Day) and is supposed to deliver ocean lovers of all ages collectively by means of interactive digital rewards out there within the Royal Caribbean and Movie star Cruises cell apps.
One of many highlights of the marketing campaign is a bracket-style Turtle Event, the place turtles will go head-to-head in every day movies. Individuals can view the movies to be taught new info and vote for his or her favorites. The successful turtle can be topped on June 16 — World Sea Turtle Day — through social media.
There’s additionally the Ocean Explorers Membership in each the Royal Caribbean and Movie star Cruises apps. Cruisers can discover interactive instructional content material and conservation actions. Plus, there’s an opportunity to earn the particular Ocean Explorers digital badge.
One of the best half about this badge? You do not have to sail on a brand new cruise ship or go to a special area of the world!
ShellWeek.com is about to go reside later this week.
Learn extra: Royal Caribbean rolls out badges for each ship you’ve got sailed on
Probably the greatest elements of the brand new marketing campaign is the prospect to win a visit to Florida
Shell Week additionally encompasses a sweepstakes the place one fortunate winner will obtain a 2-day journey to Florida for 2.
That is not all — on the coronary heart of the expertise is a particular alternative to spend a day within the discipline with a WWF scientist learning sea turtles of their pure habitat.
The guts of the marketing campaign lies in connecting cruisers with Royal Caribbean Group’s SEA the Future initiative
The initiative, which launched in 2023, focuses on sustaining the planet, energizing communities, and accelerating innovation.
By way of the initiative, Royal Caribbean Group helps maintain the planet by bettering the corporate’s vitality effectivity, treating the water it makes use of, and conserving waste from reaching landfills.
Moreover, they hope to encourage future generations, join with native cultures, and help financial vibrancy.
The final pillar — accelerating innovation — displays Royal Caribbean Group’s dedication to creating sustainable ship designs and exploring cutting-edge applied sciences that create best-in-class experiences.
All the things from the discount of meals waste to water conservation helps the corporate work towards their purpose of reaching net-zero emissions by 2050.
Learn extra: Royal Caribbean reveals behind-the-scenes secret to how cruise ships make their very own water
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