Southern Wind superyacht builders unveil a brand new model identification, which captures the marque’s steadiness between heritage and innovation.
For Southern Wind, steadiness is every little thing.
It’s within the finger-tip management as you’re taking the helm of a high-performance crusing machine, mixed with the luxurious consolation and magnificence onboard a superyacht. It’s in the forefront carbon-fibre building, balanced with 30 years of expertise constructing yachts amply capable of deal with the oceans’ generally ferocious climate. And it’s within the freedom and suppleness of their smart-custom design method, balanced with the effectivity of fastidiously optimised construct processes.
Central to Southern Wind’s ethos is that this mix of innovation and moderation. The corporate is all the time at the forefront, however by no means chasing the bleeding edge. It’s a tenet impressed by Aristotle’s timeless knowledge: “In Medio stat Virtus”, which shapes each facet of the corporate, from the design and building of its yachts to its personal office tradition.
Boutique providing
Southern Wind has been constructing luxurious crusing yachts since 1991, and has launched over 35 yachts within the 30m+ vary in that point. 4 unimaginable yachts are at present in construct, together with the third SW108, the primary unit of the model new venture SW100X, and the exceptional new flagship SW123, for supply in 2027.
This September the shipyard unveiled a brand new model identification: “The Good Steadiness.” However it’s way more than only a new emblem.
The superyacht world is altering, with growing numbers of yacht builders now merging into massive corporations. Southern Wind – who’ve by no means been afraid of doing issues a little bit in a different way – are eager to stress that they’ve chosen an impartial a special path, deliberately remaining as a boutique firm that provides its homeowners a way more private method.
Southern Wind CEO Marco Alberti
“Whereas our model has advanced through the years, we’ve by no means overpassed who we’re: not solely a shipyard, however a accomplice providing unforgettable yachting experiences,” explains Andrea Micheli, CCO of Southern Wind. “However we felt it was time to explain extra clearly who we’re in the present day and the place we’re headed sooner or later. This rebranding serves as a mirrored image of our present and desired positioning within the crusing superyacht trade.”
Southern Wind satisfaction themselves on the truth that possession is a full-circle course of, from design by your entire lifetime of the yacht, with providers together with After Gross sales, Yacht Administration and Constitution Administration.
“This new chapter expresses who we’re and the values that outline us,” provides Micheli. “We information our shoppers on a whole journey – beginning with idea, transferring by sensible customization, and persevering with with a spread of bespoke providers after supply.
“Our group is unique by nature, but inclusive at coronary heart. We welcome passionate sailors of all ranges – from novices to seasoned consultants, from shoppers to crew members – inviting them to develop into a part of a close-knit household of like-minded, understated people.”
Inspecting a brand new mould
Continuity and household
The Southern Wind household holds its members shut, as evidenced by the launch of the SW108 Kiboko 4, a brand new yacht for a earlier SW105 proprietor – see Toby Hodges’ gripping video of sail trialling the SW108 off Cape City in sturdy breeze.
So whereas this rebranding is not only a brand new emblem, fittingly the brand new monogram captures each a way of continuity and household, with ‘Southern’ and ‘Wind’ on a single line, and a round monogram that represents the group of passionate sailors. It was unveiled throughout a memorable Southern Wind Household Dinner on the stunning Atzaró Agroturismo deep within the Ibizan countryside, in the course of the prestigious Ibiza JoySail regatta.
Discover the New Southern Wind
To study extra about Southern Wind’s journey and discover the model’s new look, go to sws-yachts.com/ and comply with us on Fb, YouTube, Instagram, and LinkedIn.
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