The Singapore Yachting Pageant (SYF) returns to ONE°15 Marina Sentosa Cove from April 23-26, 2026, with an amplified path to be the regional platform for enterprise, innovation and severe engagement throughout the marine and life-style sectors.
Because the Asia-Pacific yachting market features world prominence, SYF 2026 is evolving to replicate the area’s rising affect, not simply as a development market however as a strategic shopping for centre and a significant bridge connecting world yacht producers with Asia’s traders, sellers and homeowners.
The Pageant is anticipated to function over 90 vessels and 200 manufacturers, and entice greater than 13,000 guests from Singapore, Asia and past. The showcase will span each land and water, that includes on-water shows, floating exhibition cubicles, and a devoted onshore pavilion, providing manufacturers numerous alternatives to activate their presence, showcase improvements and interact instantly with guests.
Jonathan Sit, Singapore Yachting Pageant’s Present Director, stated: “SYF 2026 isn’t simply one other boat present; it’s the heartbeat of Asia’s quickly rising yachting financial system. That is the place offers are closed, market tendencies are formed, and the {industry}’s most influential gamers converge. Manufacturers and consumers severe about this market can’t miss this.”
As world manufacturers proceed to launch their newest merchandise at reveals in Cannes, Monaco, Fort Lauderdale and Düsseldorf, SYF has emerged because the definitive Asia-Pacific venue to current these prestigious vessels to consumers and sellers within the area. For a lot of native shoppers, it’s the solely time they’ll view new yachts in particular person with out travelling overseas.
In 2026, SYF goes additional, inserting extra emphasis on actual enterprise outcomes, curated purchaser engagement, and cross-industry integration by means of extremely focused zones and experiences.
What’s new at SYF 2026
Extremely Expertise: A premium hosted programme for certified consumers, full with private yacht walkthroughs and superyacht occasions.
Superyacht Lounge: Returning and enlarged as a devoted house for interacting at one other degree, strategic conversations, and household workplace engagement.
The Mariner’s Market: A brand new zone targeted on marine {hardware}, life-style merchandise, and merchandise, from day-to-day necessities to personalised merchandise.
Way forward for Marine Showcase: Dwell demonstrations of AI capabilities, robotic {hardware} manufacturing, 3D printing items and marina-based automation.
Cross-Sector Luxurious Integration: Expanded involvement from non-public aviation, luxurious journey, coastal property, and high-net-worth companies that complement the life-style and aspirations of discerning yacht homeowners and boating fanatics.
Pre-event promotion throughout Asia
To construct year-round engagement, SYF 2026 will launch a collection of round-table classes and associate occasions throughout Hong Kong, Indonesia (Jakarta), Thailand (Bangkok) and Malaysia (Kuala Lumpur), providing regional publicity to exhibiting manufacturers and deeper engagement with potential shoppers and companions earlier than the Pageant.
Complementing these efforts will probably be collaborations with main influencers throughout Asia to create bespoke content material from these activations, broadening the Pageant’s attain, producing curiosity and attracting high-net-worth audiences from throughout the area.
SYF can even safe continued protection from worldwide enterprise retailers like CNBC and Bloomberg, alongside top-tier regional media in luxurious, journey and marine sectors. This multi-channel technique ensures the Pageant stays seen amongst key decision-makers, {industry} stakeholders, and life-style shoppers properly earlier than the principle occasion.
For enquiries, contact Wade Pearce at syf@one15marina.com or +65 9051 9774.
For extra data go to singaporeyachtingfestival.com
This text was first seen on YACHT STYLE.
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