Virgin Voyages Launches True Crime Voyage – CruiseMiss.com

Virgin Voyages Launches True Crime Voyage

Virgin Voyages is setting the stage for one thing unforgettable and First Mates are entrance and centre. The award-winning, kid-free cruise line is teaming up with iHeartMedia, the No. 1 audio firm within the U.S., to launch the True Crime Voyage, a five-night Caribbean crusing that transforms podcast fandom into a totally immersive, at-sea expertise. Departing Oct. 10 from Miami, this limited-edition crusing isn’t simply buzz-worthy – it’s strategically designed for commerce success.

Virgin Voyages’ journey advisors – recognized affectionately as First Mates – are geared up with an expertise that hits each gross sales candy spot. Themed, time-bound, culturally related and ripe for group bookings, the True Crime Voyage affords a contemporary hook for new-to-cruise shoppers and a premium expertise followers are actively in search of out. As with all Virgin Voyages’ itineraries, First Mates profit from aggressive commissions, engaging group incentives, no non-commissionable fares (NCFs), and a visitor expertise that’s by no means diluted unexpectedly charges or upcharges.

“We’ve tapped into a large fandom and paired it with our uniquely elevated product,” stated Nathan Rosenberg, Chief Advertising Officer and head of gross sales at Virgin Voyages. “This offers First Mates one thing totally different to promote with an expertise constructed on ardour, popular culture and premium worth. The demand is already there; now advisors may be those to carry it to life.” 

Crusing on Valiant Woman to Puerto Plata and Virgin’s unique Seaside Membership at Bimini, the voyage is constructed round a few of iHeartMedia’s most charming true crime podcast titles, together with Betrayal, Buried Bones and Stuff They Don’t Need You to Know. All through the journey, Sailors can anticipate reside podcast recordings of their favourite reveals, behind-the-scenes “Learn how to Podcast” workshops, unique meet-and-greets with high hosts, particular giveaways and themed cocktails and bites impressed by notorious instances. 

For First Mates, the attraction extends properly past the theme. Virgin Voyages’ always-included pricing mannequin covers greater than 20 eateries, gratuities, Wi-Fi, group health lessons and important drinks, making it simpler for advisors to shut the sale. There’s additionally no upsell fatigue for vacationers and no NCF deductions reducing into advisor earnings. 

“This unique, one-time-only itinerary is the type of product that drives new conversations and bookings,” Rosenberg added. “We’re giving First Mates a motive to achieve out, reengage previous shoppers or faucet into area of interest teams. It’s thrilling, bookable and worthwhile.” 

This True Crime Voyage marks the beginning of a daring new evolution in Virgin Voyages’ immersive expertise platform, one which brings the cultural conversations, tendencies and fandoms shaping popular culture to sea. Constructing on Virgin’s signature strategy to storytelling and connection, the crusing introduces a brand new option to fuse leisure, entry and journey by means of a rising lineup of genre-driven voyages that commemorate what as we speak’s Sailors are most captivated with, from true crime and comedy to wellness, music, meals and past. 

Commerce companions can entry gross sales instruments and advertising and marketing property now at FirstMates.com, Virgin Voyages’ devoted advisor portal.

“We designed the True Crime Voyage to faucet into one thing persons are already captivated with,” Rosenberg stated. “However we constructed it to make promoting easy, worthwhile and enjoyable as a result of that’s what First Mates deserve.”