# Hull artist ELLE names Norwegian Luna at PortMiami festivities
A vessel christening ceremony at PortMiami featured hull artist ELLE formally naming the Norwegian Luna, with the event incorporating a humorous television commercial and introducing newly appointed leadership. Marc Kazlauskas and John Chidsey took centre stage during the festivities, highlighting a transition in the company’s senior management structure.
The naming ceremony represents a significant milestone in the vessel’s operational timeline and underscores PortMiami’s continued prominence as a preferred christening venue for major shipping operators. Such ceremonies serve as key marketing and public relations opportunities for vessel operators, combining traditional maritime traditions with contemporary promotional strategies. The inclusion of the ‘It’s Different Out Here’ commercial added a modern dimension to the event, reflecting evolving approaches to brand engagement within the maritime sector.
The prominence given to new leadership at the christening suggests strategic repositioning within the company’s operations. For industry observers, such events provide insight into management priorities and corporate direction during transition periods. The choice of PortMiami as the venue further reinforces the port’s status as a major hub for cruise and commercial shipping operations, while the vessel’s entry into service adds to the active fleet supporting regional and international maritime networks.