# Megan Peterie Appointed Trade Marketing Manager at Aurora for APAC and EMEA Regions
Megan Peterie has been appointed trade marketing manager for Aurora, covering the Asia-Pacific and Europe, Middle East and Africa regions. She joins the company from Flight Centre Travel Group, where she developed experience across multiple cruise line partnerships and travel sector operations.
The appointment reflects the cruise sector’s continued investment in regional market development and distribution channel management. Aurora’s dual-region coverage indicates the company’s strategic focus on high-growth Asian markets alongside established European operations. Peterie’s background in travel group environments suggests familiarity with both B2B cruise distribution and the complexities of managing relationships across diverse geographic markets with distinct regulatory and commercial frameworks.
Her transition from the broader travel sector into dedicated cruise marketing reflects a broader industry trend of specialist recruitment as cruise lines enhance their shore-based commercial operations. The APAC-EMEA combination underscores how modern maritime companies structure global commercial operations, bundling geographically distant but strategically important regions under unified management. This appointment may signal Aurora’s intention to strengthen its competitive positioning in these markets through enhanced trade marketing coordination and regional expertise, particularly important as cruise tourism recovery continues post-pandemic across both regions.